I’m excited to introduce you to For Good, a new, non-profit online venture that provides a one-stop shop for information about consumer product companies committed to the “double bottom line” – where success is defined as much by the people they help as the profits they turn.
From eyeglasses to socks, bicycles to headphones, For Good is here to provide you with all the information you need to learn about these products. Companies like Warby Parker, which gives away one pair of eyeglasses for every pair purchased; Kusaga, maker of compostable and biodegradable “Greenest Tee” shirts, to reduce landfill waste; and LSTN headphones, which donates a portion of their proceeds to provide hearing aids for people who can’t afford them. Right now, For Good includes almost 150 companies with new ones being added every day.
For Good companies embrace at least one of three business models:
In addition to our product guide, we’ll have fresh, original reporting on these innovative business models, consumer trends and the communities that comprise this growing and inspiring marketplace. These articles will be on the For Good website and delivered to our consumer community in a monthly newsletter. Please sign up for the For Good newsletter here.
By harnessing the power of consumers like all of us, we can make a measurable difference in the world.
Founder and CEO, For Good
P.S. We’d love to hear your thoughts and suggestions, so please email us at firstname.lastname@example.org. And check back regularly as we add new companies and share their stories.