“For people who have one eye on the environment and one eye on the road ahead.”kusagaathletic.com
Kusaga Athletic is a high-performance sportswear and apparel company geared towards active people who care about the environment.
Kusaga’s vision is to be a catalyst of change in the world of environmentally sustainable clothing. The company has developed four plant-based, vegan materials for their shirts, all biodegradable and compostable, and all specifically designed for athletic performance. Kusaga’s signature shirt, their Greenest Tee, uses 1% of the water required to produce a regular cotton t-shirt. The company is a certified B-Corporation, and part of the Forest Stewardship Council.
The idea for Kusaga was inspired by the discovery that more than two billion t-shirts are produced per year, and it takes more than 3,000 liters of water to produce each one. These staggering figures demonstrated the need for an industry shift, and after two years of research and testing, Kusaga launched a Kickstarter campaign to fund the development and sale of the Greenest Tee. More recently, in 2017, and in a movement to unify against fast fashion, Kusaga joined eight other ethical clothing companies to recycle a former American Apparel building in Sydney “into a showcase of textile innovation and bespoke clothing.”