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DIFF Charitable Eyewear

“Let’s make a DIFFerence.”


Company Description

DIFF is a designer sunglasses brand for adults offering a curated collection of modern frames that are affordable, fashionable, and socially-conscious.

DIFF’s buy-one-give-one program donates a pair of reading glasses to someone in need for each pair of sunglasses purchased. DIFF also partners with charitable groups to provide a portion of profits for eye exams, vision assistance and eye care treatment, in addition to regularly launching capsule collections to raise awareness – and funds – for vision-related issues. Additionally, one of the company’s partnerships supports the development of nurseries and schools in Uganda through the sale of artisan-made goods.

The result? DIFF, which has catapulted to Instagram prominence in just three years, is expecting to surpass 300,000 eyeglass or eye exam donations by the end of 2017. That may be helped by their October 2017 launch of children’s sunglasses – mini versions of their three top-selling designs (Bella, Cruz, and Dash).

Price Range


Founded By

Zach Gordan, Chad Jernigan, and Chad Dime

Year Founded



Gardena, CA, United States